How Adidas S.E.E.D. Leader Cheresse Thornhill-Goldson Is Creating a Pathway for Women of Color in Sneakers

Adidas S.E.E.D. is a paid two-year footwear design program for BIPOC women.

Why Adidas S.E.E.D. Is More Than a Socially Responsible Program — Its a Key to Brand Relevance

The design program for BIPOC women launched in 2020.