Crocs
- Founded
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2002
- Founder(s):
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Scott Seamans, Lyndon Hanson, George Boedecker Jr.
- Headquarters:
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Broomfield, Colorado, U.S.
Crocs was created in 2002 by three friends and entrepreneurs — Scott Seamans, Lyndon Hanson and George Boedecker Jr. — who produced the first model of what would become the Crocs Classic Clog. Later that year, the product was unveiled at the famous Fort Lauderdale Boat Show and all pairs sold out. Just four years later, the footwear company went public on the New York Stock Exchange and that same year it made a savvy investment by acquiring the Jibbitz accessory maker for $10 million.
Crocs Inc. is now a footwear industry giant, with nearly $4 billion in revenue in fiscal 2023 — that includes sales of its Crocs shoes as well as sister brand Hey Dude, which was acquired in 2022. By far, the most popular Crocs product is its Classic Clog, which over the years has been reinterpreted through fashion collaborations with Christopher Kane, Balenciaga and Salehe Bembury, as well as partners like Justin Bieber, Bad Bunny and Post Malone. The company credits its success to its quirky brand identity and personalization options, which have attracted a hugely loyal fan base.
Crocs shoes are made from a proprietary closed-cell resin referred to as Croslite, which it acquired in 2004 when it bought the company Foam Creations.
Crocs
Crocs Has a Limited-Edition ‘Super Mario’ Collection Inspired by the Franchise’s Most Beloved Characters
Five special-edition styles will be released in July.
Phones, Labubus, Crocs and Sea Moss Are Among Uber’s Most Lost and Found Items
Riders in New York City ranked first for the most forgetful city, according to research from the ride sharing…
Crocs’ Red Bull Racing Collab Completely Reimagines Classic Clog As a Formula 1 Car
The new collaboration merges high-octane styling with the ease and comfort of Crocs.
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Bape and Crocs Are Back With Camo-covered Echo RO Clog Collection
The second Bape x Crocs drop trades last year's Classic clog for the Echo RO clog, arriving in navy, red and…
Hey Dude Hits Austin With Country-themed ‘Icon’ Store, the Brand’s First Full-price Location
The brand's new store is in the heart of Austin in a community that brand president Rupert Campbell describes…
Crocs and Hello Kitty Drop Two New Clog Styles to Celebrate Friendship, Cuteness, and Spring
Inside: plushie-bedecked shoes, Swarovski crystal Jibbitz, and more nods to the charming global phenom.
Simone Rocha and Crocs’ Fan-favorite Collaboration Returns With a Fifth Collection
The collection is available now.
Crocs x Simone Rocha’s Fifth Drop Features Coquettish Clogs and Bedazzled Sandals — Shop Here
The collection includes five new styles with pearl and beaded embellishments.
At Crocs, International Sales Will Rule 2026
Revenue in 2026 will be slightly more from international operations than North America, while Crocs may see…
Crocs Shares Fall on Soft Second Quarter Outlook
The clog maker Crocs posted better than expected first quarter results, and raised full year guidance.
George Boedecker Pens Book on Life Lessons Learned From Co-founding Crocs
Co-founder George Boedecker's book on lessons learned from Crocs will be published by HarperCollins…
These Three Shoe Brands Raked in Almost $100 Million on TikTok Shop During the Last 12 Months
Crocs, Hey Dude and QVC had a combined $99 million in revenue from April 2025 to March 2026.
Celebrate the Draft Picks With Crocs’ NFL Collab — Now Featuring Double the Teams and Double the Spirit
14 new teams have just touched down to grace the two unexpected partners' Classic Clogs, and you can score…
Crocs Returns With Another Disney Pixar’s ‘Toy Story’ Collection With a Cowboy Boot Clog
The collection will be available on June 16 ahead of the "Toy Story 5" release.
Resale Market Suggests Brand Heat Growth for Vans, Crocs
A pearl-decorated Vans classic Old Skool shoe and two Crocs collabs sold quickly last month, suggesting brand…