Todd Snyder Is Now Designing Furniture
Golf
Under Armour Signs College Golf Star Kieron van Wyk to a NIL Deal
"Under Armour believed in me and my abilities, which gave me a huge boost of confidence in my game…
Tiger Woods’ Nike Deal: The Details of His Contract
Over 27 years, Woods has inked four contracts and earned hundreds of millions of dollars.
Tiger Woods Confirms Nike Split as Storied Endorsement Deal Ends After 27 Years
Tiger Woods and Nike shared separate images on Instagram confirming the move.
Nike’s Potential Golf Exit Could ‘Do Long-Term Damage to the Brand,’ Analyst Says
Nike could reportedly relinquish some of its golf business and top stars.
Adidas Files Trademark Opposition Regarding LIV Golf’s Striped Logo
Adidas claims that the Saudi-backed golf league's "L" branding "closely resembles" the company's 3-Stripe…
Golf Star Lydia Ko Personalizes Performance Shoe with Ecco
"The features we have added to the Biom G5 are very close to my heart," the New Zealand-raised South Korean…
Stadium Goods to Host Four-Day NFT Event in NYC
Speakers will include streetwear icon Jeff Staple, Ambush co-founder Verbal and Highsnobiety co-founder Jeff…
Adidas Tees Up Comfort-Food Collab as Tiger Woods Returns to Golf
Adidas Golf collabs with a Southern comfort-food icon while Tiger Woods' unexpected return has implications…
Cole Haan Is Aggressively Expanding Into New Categories — Inside Its Strategy for the Year Ahead
FN speaks with brand president David Maddocks and chief creative officer Scott Patt.
Golf Brand Pivots Toward a Younger, More Diverse Consumer
Devereux is leaning into streetwear designs, pivoting to a direct-to-consumer model and lowering prices as it…
Adidas Brings Ocean Plastic Waste to the Links
As a part of its End Plastic Waste initiative, Adidas' next golf collection goes green on the green.
Nike Goes All-in on Denim Sneakers to Celebrate the US Open
Nike has released a new capsule, a "No Denim Allowed" sneaker pack alongside a new all-denim Monarch in…
Could the “Rise of the New Active” Revive Golf Apparel?
Activewear has come a long way from grey gym shorts sold at the nearest sporting goods store and bought to be…
Iofit Smart Golf Shoes Honored for Innovation
Seoul, South Korea-based Salted Venture is being honored by the Consumer Technology Association for its Iofit…
Liquidators, Retailers in the Running for Golfsmith’s Assets
The world's biggest retailer of golf equipment and apparel is on the auction block.