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Joe Freshgoods
From Knicks Air Force 1s to New Balance Collabs, Surprise Releases Are Bringing the Fun Back to Sneakers
How Nike and New Balance capitalized on unannounced sneaker drops and why it should happen more often.
Joe Freshgoods’ Next New Balance Sneakers Take Inspiration From ’90s and 2000s Hip-hop Videos
The New Balance 1890 comes in two colorways, with packaging that replicates the look of a fish-eye lens.
Joe Freshgoods’ Next New Balance Sneakers Look Like Your Grandmother’s Couch
His NB Abzorb 2010 "Hand-Me-Downs" and "Bag Lady" appear to feature boucle uppers.
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Joe Freshgoods Just Debuted His Latest New Balance Collaboration: ‘Everything Comes From Pink’
This is the first collaboration on New Balance's just-released Abzorb 2000 sneaker.
Joe Freshgoods Talks Telling Stories of Black Resiliency Through Footwear and a Perfect Marriage With New Balance
The designer has been at the center of some big hits for New Balance.
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