On May 13, luxury womenswear brand Scarlett Gasque feted the opening of its new Meatpacking District boutique. Founder Chloé Rogers hosted guests at her first permanent retail space at 429 West 14th Street.
Scarlett Gasque is known for its romantic silhouettes and occasion dressing. The evening celebration was a culmination of a series of weeklong activations across the district to celebrate the brand’s foray into in-store retail and in its home base of New York.
The activations encompassed a collaboration with the Gansevoort hotel, a personalized silk scarf for Mother’s Day, model takeovers throughout the neighborhood and mobile billboards showcasing across Manhattan to build momentum for the launch event.
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Notable attendees included friends of the brand and the wider fashion community — Arielle Charnas, Charlotte Groeneveld, Jessica Wang, Coco Schiffer and Natalie Lim Suarez, who joined in the celebrations throughout the week and the official opening.
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Opening night of the store featured a live DJ, flower cart and personalized silk scarves for guests to take home — showcasing Scarlett Gasque’s brand identity of femininity, craftsmanship and storytelling.
The store currently features the brand’s spring 2026 collection, with its signature silk pieces and Sonnet print, giving visitors an immersive introduction into the world of Scarlett Gasque. Rogers told Fairchild Studio that she would describe her brand as “playful, colorful and sexy.”
“We’re so excited to be in New York. If you get New York, you get the world. We wanted to open in summer to show off our gorgeous new Sonnet print,” said Rogers.
To learn more, visit scarlettgasque.com