cosmetics
The 10 Beauty Products That Ruled the Spring Buzz Cycle
These products — old and new — garnered the most buzz on social media this season.
Two Years After ‘Sephora Tweens,’ What Do Teen Girls Actually Want From Beauty?
The cohort's entry to beauty was a seemingly monolithic, frenzied one. But the favorite brands, influencers…
EXCLUSIVE: Lisa Eldridge Sets Up Shop in New York
With plans to double down on the U.S. market, the U.K.-based cosmetics brand has opened a monthslong pop-up…
10 New Complexion Products to Shop for Summer
From lightweight skin tints to full-coverage foundations, these are the best new launches to have on your…
Which Brands Won the Sephora vs. Ulta Beauty Spring Sales?
Here, the top 10 brands online during the Sephora Spring Savings Event (April 10 through April 20) and Ulta…
TikTok Tops Instagram as Beauty’s Biggest Driver of Earned Media Value
Data from WeArisma shows that beauty brands netted more earned media value on TikTok than Instagram for the…
EXCLUSIVE: Teyana Taylor Is Revlon’s Newest Face
The Golden Globe-winning actress will front the brand's Super Lustrous lipstick range.
How ‘Euphoria’ Makeup Artist Donni Davy Built a Beauty Brand Based on Play
"I was an art kid, so my approach to artistry is that it should be easy; it should be fun," said the Half…
Makeup by Mario’s Mario Dedivanovic on Resilience, Artistry and Scaling a Global Brand
From humble beginnings to international success, Mario Dedivanovic shares how creativity, education, and…
Roblox Doubles Down on Beauty, Launches Makeup for Avatars
The foray is likely to be a profitable one for the Gen Alpha-loved gaming platform, where on-site spending…
The Indie Beauty Brands That Won Social Media in January
Jennifer Aniston's LolaVie, which debuted a new hair growth serum, saw the most media impact value growth…
Why It’s Becoming Harder for Beauty Launches to Go — and Stay — Viral
For even the buzziest new products, average time in the spotlight is dwindling. Here's what to know.
The Estée Lauder Cos. Unpackages Three Brands for Sale, According to Sources
The beauty company is no longer marketing Too Faced, Smashbox and Dr. Jart together, sources said. Instead…
Summer Fridays Expands Lip Category With Flushed Lip Stain and SoftLine Lip Liner Launch
The brand debuts new lip products, while continuing its exclusive partnership with Sephora.
AS Beauty Shuts Down Mally Beauty, CoverFX
It acquired the brands in 2021 and 2022, respectively, aiming to reinvigorate the businesses.