More From Noor Lobad
All the Beauty Retail Expansions of 2026
The latest beauty retail expansions to know.
The 10 Beauty Products That Ruled the Spring Buzz Cycle
These products — old and new — garnered the most buzz on social media this season.
Two Years After ‘Sephora Tweens,’ What Do Teen Girls Actually Want From Beauty?
The cohort's entry to beauty was a seemingly monolithic, frenzied one. But the favorite brands, influencers…
WWD Recommends
EXCLUSIVE: Lisa Eldridge Sets Up Shop in New York
With plans to double down on the U.S. market, the U.K.-based cosmetics brand has opened a monthslong pop-up…
EXCLUSIVE: Bella Hadid’s ‘Ôrebella Closes Series A Funding Round
The infusion comes amid back-to-back global expansions and a first CEO appointment for the brand.
The Latina Beauty Shopper Is More Powerful — and Nuanced — Than Most Understand
More than other consumer groups, Latinas view beauty as a well-being category. Here's what that means for…
How to Capture — and Keep — the Amazon Beauty Shopper
Amazon may be growing fast but the work required to keep shoppers engaged with your brand on the platform is…
What Every CEO Needs to Know About Leading During the Era of AI
Key takeaways from the leaders of Revlon, CVS Health and Ghd.
10 New Complexion Products to Shop for Summer
From lightweight skin tints to full-coverage foundations, these are the best new launches to have on your…
Inside Unilever’s Plan to Go All-in on Beauty and Health
"We're growing fast with the cohorts that are growing fast in America," said the company's U.S. president and…
How to Brand-build Without FOMO
For Alicia Yoon, founder of Peach & Lily and Peach Slices, the path to double-digit growth has been the one…
Beauty Retail Has Never Been More Competitive. Kroger’s Still Shooting Its Shot
The grocer figures customers are already coming into its stores, so why not get them to buy beauty, too?
The Latest Beauty Executive Moves at Bath & Body Works, Stila Cosmetics and More
Stila has a new CEO; Bath & Body Works has added a seasoned marketing exec to its ranks and more moves.
Everyone’s Buying Hair Growth Products on TikTok Shop
From male shoppers to a seeming new generation of Monat aficionados, hair growth seekers are fueling hair…
EXCLUSIVE: Sommer Ray-fronted Ingestibles Brand Imaraïs Beauty Acquired by Healthy Extracts
The brand is now the fourth in Healthy Extracts' portfolio, which is in expansion mode.