More From Jennie Bell
Merrell Milestone: Talking Up the Outdoors
A major ad campaign could help grow brand market share and the outdoor category as a whole.
Milestone: Fresh Ad Talk
Famous Footwear's new marketing message speaks directly to its core audience.
Milestone: Character Driven
Partnerships with some of the biggest names in kids' entertainment have made BBC a leader in the licensing…
WWD Recommends
Milestone: Linked In
A new ad campaign and increased social media efforts are helping Via Spiga reach a new audience.
Milestone: Personal Notes
To bring the brand to life, Donald and Lisa Pliner are at the forefront of their marketing efforts.
Zappos Milestone: Marketing
As Zappos has grown and matured, so has its marketing strategy.