Adidas Originals and Italia Independent Team for Eyewear

BACK TOGETHER AGAIN: Adidas Originals and Italia Independent have teamed up again to create a collection of eyewear that will bow at trade show Mido in Milan, running Feb. 28 to March 2. The line will be available in stores in mid- March. The two brands last year collaborated on the adidas Originals ZX Flux sneaker collection. ” I am very happy to elevate the relationship with Italia Independent to the next level. Our common vision of how we can energize consumers and create a successful future business is a great foundation for the years to come,” said Arthur Hoeld, general manager of Adidas Originals. Andrea Tessitore, chief executive officer and co-founder of Italia Independent, underscored how the brand’s core eyewear business “perfectly blends the expertise and know-how of two realities with a different background but common values and objectives.”