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Qatar Airways and Swizz Beatz Join Forces on Creative Platform

The "Creative 100" Initiative will pinpoint the individuals in art, fashion, music, sports and innovation…

Carlotta Constant Is Dressing the World’s Biggest Sports Stars 

The celebrity stylist gave WWD an exclusive interview and a behind-the-scenes look into the world of styling…

Outdoor Retail Is Undergoing Its Own Boom and Bust Cycle

Outdoor retail's problems include past overexpansion, too much inventory, shift in consumer sports…

CeraVe Teams With NBA as Official Skin and Hair Care Partner

The popular skin care brand will partner with basketball players and personalities for social media content…

Red Bull Skateboarder Breaks World Record With Help From Prada Linea Rossa

Sandro Dias exceeded speeds of 64 mph, during the eight-second drop.

Red Bull Skateboarder Sandro Dias Tries to Break World Records With Help From Prada Linea Rossa

The 50-year-old Brazilian skateboarder will start with a 30-meter drop and could do one as high as 75 meters.

EXCLUSIVE: Nutrafol Inks Multiyear Deal With MLB as Official Hair Growth Partner, Receives NSF Certified for Sport Recognition

Nutrafol will kick off the partnership with a variety of campaigns, giveaways and content with baseball…

Ousmane Dembélé Wins Ballon d’Or in Custom Zegna Tuxedo: ‘Dreams Have No Boundaries’

The 69th Ballon d'Or ceremony was held in Paris on Monday.

Cai Guo-Qiang and Arc’teryx’s Fireworks Collaboration Sparks Controversy on Chinese Social Media

Despite Cai and Arc'teryx's efforts to highlight the environmental care behind his latest work, the message…

Fanatics Launching Vintage Collection Featuring One-of-a-kind Pieces

The authentic sports apparel items include memorabilia from top athletes including Michael Jordan and Tom…

Sease Goes Full Throttle With Latest Venture

Franco and Giacomo Loro Piana's performance brand will be the main sponsor of Automobili Amos at the East…

EXCLUSIVE: Jerry Lorenzo Brings Fear of God to the Ballpark, Partners With MLB

From growing up in a baseball household to reimagining fan gear, Jerry Lorenzo's first MLB collaboration with…

Adidas Teams Up With Audi Formula 1 Team for New Apparel Partnership

The multiyear deal will kick off in 2026, coinciding with Audi's official entry into the sport.

Wild Teams With Tennis Star Emma Raducanu

The personal care brand has tapped Raducanu as its first global brand ambassador.

Fanatics Creates Advertising Division, New Sports Networks for Brand Messaging

The new business will serve all divisions of the digital sports company.