More From Noor Lobad
Coach Doubles Down on Gen Z With Newest Fragrance Launches
The brand's latest scents are fronted by Storm Reid and Omar Apollo, respectively.
EXCLUSIVE: Sally Beauty Wants a Beauty Festival of Its Own
The Texas-based retailer will host its first Colorfest pop-up on March 14 at The Grove in Los Angeles.
EXCLUSIVE: Olive Young Names First U.S. CEO
The appointment comes as the Korean beauty giant gears up for its first store opening in the market.
The Indie Beauty Brands That Won Social Media in January
Jennifer Aniston's LolaVie, which debuted a new hair growth serum, saw the most media impact value growth…
Why Influencer Brands Are Taking Over Beauty Again
A decade after influencer brands first made their mark on beauty, a new generation of creator-founders are…
The Beauty Developer Favored by Touchland Is Launching Its Own Brand
Paris-based Innovative Beauty Group is gearing up to introduce an inaugural slate of owned brands — starting…
Why It’s Becoming Harder for Beauty Launches to Go — and Stay — Viral
For even the buzziest new products, average time in the spotlight is dwindling. Here's what to know.
Who Will Win Beauty’s Arms Race for GEO?
As ChatGPT and other AI search engines change the way consumers discover products, brands are developing…
Can Amika Conquer Body Care?
With a three-piece collection launch, the hair care brand is looking to bring its momentum to a new category.
Why Elizabeth Arden Is Launching Its First New Fragrance Pillar in Eight Years
Called Eternal Aura, the launch is the first of several to come from parent company Revlon as it revs up its…
TikTok Shop Could Be a Top-3 Global Retailer by 2030, Report Shows
A new report by Flywheel estimates TikTok Shop could soon own 14.6 percent of global marketplace share.
TikTok Shop Could Be a Top-3 Global Retailer by 2030, Report Shows
A new report by Flywheel estimates TikTok Shop could soon own 14.6 percent of global marketplace share.
Side Parts, Slept-in Glam and the Best of Beauty at New York Fashion Week
Though inspirations varied, looks across the shows most commonly offered homages to the power and…
The Top Hand Creams and Lip Balms Purchased During the U.S. Cold Streak
Data shows that as temperatures dropped, hand cream sales soared. Here, the top products purchased from Jan…
The Latest Beauty Executive Moves at Grande Cosmetics, Auréa Group and More
Grande Cosmetics founder Alicia Grande has a new role, plus other executive shifts afoot in beauty.