St. Regis Hotels & Resorts is partnering with Drake’s, the London menswear house known for its softly constructed tailoring and relaxed elegance, on a limited-edition accessories capsule timed to Father’s Day and launching worldwide Thursday.
The collection lands as St. Regis prepares to open a London address this fall at the corner of New Bond and Conduit streets in Mayfair. Drake’s is no stranger to collaboration, having worked with the likes of Comme des Garçons, J.Crew, Aimé Leon Dore and Fred Perry, but a luxury hotel group is a new kind of partner for the house.
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“St. Regis is a brand we admire, with a rich history, heritage and dedication to the luxury of hospitality,” said Michael Hill, creative director of Drake’s. “It’s been an extensive and deep collaboration, working together closely to develop some essential items for the men’s wardrobe that reflect our shared values, love of craft, and history.”
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Designed under an “on duty, off duty” concept, the four-piece capsule is meant to move between professional polish and weekend ease. The capsule features a silk necktie and a pocket square bearing both brands’ marks with a Champagne bottle motif that nods to the St. Regis Champagne Sabre ritual; a bandana combining an archival Drake’s print against the St. Regis crest, and a vintage-inspired baseball cap finished with a stitched “#1” flag for the number-one dad.
While the capsule will retail across select St. Regis hotels and both brands’ channels, three properties — San Francisco, Toronto and Chicago — will host trunk shows and made-to-order tailoring appointments inside top-tier suites, a format that doubles as a clienteling experiment for Drake’s in a market it considers essential.
“The U.S. is a key market for us, and where some of our most important customers and collaborators are based,” Hill said. “There’s a rich history of menswear trunk shows taking place in hotels, and we’re very excited to take that to a selection of beautiful St. Regis locations in some of our favorite cities in North America. We’re always excited to meet our customers, wherever they may be.”
For St. Regis, the play reflects a read on shifting gifting behavior. Men’s gifting has historically trailed women’s, but the brand sees appetite for pieces with permanence. “We’re seeing a growing desire for gifts that feel personal, lasting, and connected to a deeper sense of heritage,” said George Fleck, senior vice president and global brand leader for St. Regis Hotels & Resorts. “This collection reflects that shift, bringing together timeless craftsmanship and thoughtful design in a way that honors modern parenthood while staying rooted in the elegance and family traditions that have defined St. Regis from the beginning.”
For St. Regis, the occasion fits the brand’s founding story. “Father’s Day feels like a particularly fitting expression of that spirit,” he said. “Our partnership with Drake’s brings together a shared appreciation for timeless craftsmanship, enduring yet modern style, and the thoughtful art of celebrating the moments that matter most.”
In addition to select St. Regis hotels across North America, the collection will be available in Drake’s flagships in London and New York, and online.